Designing with Type

  Express your brand’s personality consistently across devices. When it comes to responsive design, put type first by designing for the reader.Typecast creates visual designs with type. The tool creates responsive prototypes across several platforms. Design type visually by size, line Read More …

Why Invest in Personas?

  As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who Read More …

Benefits of Personas

Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user Read More …

Consistency Across Platforms

How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the context of what we’re designing. As Read More …

Understanding User Research

User research focuses on understanding user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the Read More …