UX | Upfront: User Experience Simplified

Content Strategy Bridges Gaps

The case study below emphasizes the importance of content strategy and the purpose it serves, steps required to make content work and those involved.   Problem A startup company challenged with bridging the gap...

Applying Design Thinking

I’m thinking of what “item” we might have in our house that has a design flaw. After watching the Tony Fadell TED Talk, “The First Secret Of Design is … Noticing“, I opened my...

Buy In

Benefits of Personas

Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to...

User Research

Understanding User Research

User research focuses on understanding user behaviors, needs and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for...

Branding

UX and Branding

Human Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind...

Browser

Consistency Across Platforms

How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the...

scrolling

Why Scroll When You Can Click?

My experience with the two is that users want quick access with less clicking. With mobile and touch screen computers, it’s easier than ever to scroll a web page. Extra tabs, pop up windows...

Agile

Managing Time in Agile

  Have you ever been at your computer and before you know it it’s been two hours? We have been hypnotized by researching online, reading email and working on your website, especially when we...

Bad vs Good Design

Going through this case study was fun, I realize that I see the Principles of Design every day, just never took the time to notice, nor do I ask the Whys.     The...

Designing with Type

Express your brand’s personality consistently across devices. When it comes to responsive design, put type first by designing for the reader.Typecast creates visual designs with type. The tool creates responsive prototypes across several platforms. Control...