Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task.

The user path is also called a scenario, which is like role-playing, gives a clear picture of the user’s expectations and how they’re likely to behave. This approach helps sell ideas, new features or changes to the product. This approach also helps the development team understand the interaction and functionality requirements.

A persona is a user-centric approach. The benefits are quick and inexpensive ways to test design theories, get approval from stakeholders, and decide which approaches to take based on user behaviors. Learn more about the benefits of Personas by usability.gov.