How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the context of what we’re designing.

As we design across platforms, we must consider consistency in a much broader and more varied context. Consistent patterns, placement, and styling help with the overall experience when practicing Cross-Channel Consistency.

For example, a function is the purpose of an object. The organization is organized content, and aesthetics is how the object looks and feels.

Consistency throughout a site is a daunting task that will take careful planning, hard work, and plenty of iteration to perfect. But function, organization, and aesthetics provide a foundation for framing this vital process.