How compelling is your web page? Users tend to scan pages, not read them, so how do you gain credibility? Category headings that are descriptive will capture the user’s attention. Proper use of keywords helps readers quickly identify topics. Links that follow up on the user’s current interest encourage site exploration and reduce bounce rates.

With the proper invitation, people will stay longer on your site. Users are more receptive to links when they are relevant to the article they just read. Links that follow up on the user’s interest will encourage site exploration, which will increase page views. Learn more about Labeling Hyperlinks.

Visit the Nielsen Norman Group’s (NNG) website to learn more about Related Content Page-views.