UX and Branding

Human-Centered Branding is the new brand.

Brands represent the intellectual and emotional associations that people make with a company, product, or person.

Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of a user’s interaction. A brand is a shared vision that provides direction for one’s behavior. Check out BMW’s brand and how it embraces the Human Centered Design approach.

Leave a Reply