Category: UX Snapshot
UX and Branding
Human-Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of Read More …
Labeling Hyperlinks
Certain words on a link can affect how users experience your interface. Have you ever wanted your users to click a link but didn’t know how to get them to act? When some designers run into this problem, they’re tempted Read More …
Understanding User Research
User research focuses on understanding user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the audience behavior. Read More …
Increase Page Views
How compelling is your web page? Users tend to scan pages, not read them, so how do you gain credibility? Category headings that are descriptive will capture the user’s attention. Proper use of keywords helps readers quickly identify topics. Links Read More …
Consistency Across Platforms
How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the context of what we’re designing. As we Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Why Invest in Personas?
As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who exhibit Read More …
Optimization Using Vector Fonts and Icons
Clean beats fancy says econsultancy.com. Websites and Apps are becoming less text-heavy, relying on images and icons to convey information to the user. For free icons, check out IcoMoon vector icons or vector Icon Fonts. You can customize your icon without compromising quality! You can generate Read More …
Designing with Type
Express your brand’s personality consistently across devices. When it comes to responsive design, put type first by designing for the reader. Typecast creates visual designs with type. The tool creates responsive prototypes across several platforms. Design type visually by size, line height, and letter spacing. Read More …
Why Scroll When You Can Click?
Users want quick access with less clicking. With mobile and touchscreens, it’s easier than ever to scroll a web page. Extra tabs and pop up windows interrupt the user’s flow. Why click? On the desktop without touchscreens, clicking lets you track user Read More …