Tag: Design
UX and Branding
Human-Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of Read More …
Labeling Hyperlinks
Certain words on a link can affect how users experience your interface. Have you ever wanted your users to click a link but didn’t know how to get them to act? When some designers run into this problem, they’re tempted Read More …
Consistency Across Platforms
How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the context of what we’re designing. As we Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Why Scroll When You Can Click?
Users want quick access with less clicking. With mobile and touchscreens, it’s easier than ever to scroll a web page. Extra tabs and pop up windows interrupt the user’s flow. Why click? On the desktop without touchscreens, clicking lets you track user Read More …