Tag: HCD
UX and Branding
Human-Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Why Invest in Personas?
As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who exhibit Read More …