Tag: Holistic Approach
UX and Branding
Human-Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of Read More …
Understanding User Research
User research focuses on understanding user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the audience behavior. Read More …
Consistency Across Platforms
How do you define consistency? Sometimes when we develop, we forget about how the structure and interaction are going to affect the overall user experience. We are accustomed to thinking about consistency within the context of what we’re designing. As we Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Why Scroll When You Can Click?
Users want quick access with less clicking. With mobile and touchscreens, it’s easier than ever to scroll a web page. Extra tabs and pop up windows interrupt the user’s flow. Why click? On the desktop without touchscreens, clicking lets you track user Read More …