Understanding User Research

User research focuses on understanding¬†user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered¬†qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the audience behavior. Read More …

Why Invest in Personas?

As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who exhibit Read More …