Understanding User Research

User research focuses on understanding user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the audience behavior. Read More …

Why Invest in Personas?

As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who exhibit Read More …

Optimization Using Vector Fonts and Icons

Clean beats fancy says econsultancy.com. Websites and Apps are becoming less text-heavy, relying on images and icons to convey information to the user. For free icons, check out IcoMoon vector icons or vector Icon Fonts. You can customize your icon without compromising quality! You can generate Read More …

Designing with Type

Express your brand’s personality consistently across devices. When it comes to responsive design, put type first by designing for the reader. Typecast creates visual designs with type. The tool creates responsive prototypes across several platforms. Design type visually by size, line height, and letter spacing. Read More …