Tag: User Centered Design
UX and Branding
Human-Centered Branding is the new brand. Brands represent the intellectual and emotional associations that people make with a company, product, or person. Not a logo or a typeface but to a new kind of brand, the one formed by the entire experience of Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Designing with Type
Express your brand’s personality consistently across devices. When it comes to responsive design, put type first by designing for the reader. Typecast creates visual designs with type. The tool creates responsive prototypes across several platforms. Design type visually by size, line height, and letter spacing. Read More …