Tag: User Research
Understanding User Research
User research focuses on understanding user behaviors, needs, and desires through observation techniques, task-based interviews, and other feedback methodologies. This approach is considered qualitative data. Methods focused on user-centric design help determine decisions for design and structure based on the audience behavior. Read More …
Benefits of Personas
Have you ever had trouble pitching your idea to your clients? Personas are a great way to demonstrate the purpose and need for change. They show characteristics of the user, which can determine the user’s journey to complete a specific task. The user path is also called Read More …
Why Invest in Personas?
As the marketplace shifts from mass manufacturing to a mass customization model, customers needs and desires are more accurately identified through the development of personas rather than through demographic data. Representation A persona represents a cluster of users who exhibit Read More …